story
Established in 2023
We’re an all-encompassing product design studio offering services in industrial, digital, and augmented reality product design. Our core philosophy is centered around the belief that quality stems from a focus on quantity, driven by a playful and experimental approach.
by-play, as the name suggests, represents the outcome of our play - an embodiment of our design philosophy. Our slogan, “By-products of Play”, speaks to this notion that everything we create is a result of our imaginative and playful mindset. We approach product design with a holistic perspective, considering each product’s potential use cases and the unique perspectives of various users.
why?
When we first dreamed up by-play studio, it was clear to us that the world of design was craving something different. Too many firms were missing the mark, drawing a line between the digital and the tangible that just didn't resonate with the evolving canvas of human experience, especially as the digital frontier expands with technologies like augmented reality.
We set our sights on a different path: creating designs that bring a touch of the extraordinary to everyday moments, bridging the gap between the digital haze and the vividness of real life.Lately, it's impossible to ignore how our lives have become entwined with screens, often at the cost of genuine connection, health, and happiness. By-Play is on a mission to reverse that tide. We believe in celebrating the world around us, crafting experiences that draw us closer to the beauty and thrill of the physical space we share.
Our vision? To design not just for the sake of innovation, but for the enrichment of real, tactile living in a world that's more connected, yet less touched.
Let's start a conversation
Talk business or go on a play date
tarek@by-play.com
be part of our story
people@by-play.com
